LES VITRINE 

Briefing

Constructing a Pop-up store fitting for every retail space. 
Fitting for every situation and eye-catching/ "instagrammable".
Easy to construct on site, modular and reusable. 
Young, Luxury and unexpected. 

Concept

Going back to the roots of Dior, the Avenue de montaigne the start of the imperium. Diors first Store was opened on a street named after Michelle de Montaigne a philosopher and a skeptic.
 A man with the urge to change and deconstruct the ways of seeing and thinking. Questioning learned norms and dogma. Like Montaigne the brand Dior was rethought. What does it represent? What is Diors recognition value?
Taken all that together the concept of "Les Vitrines" was created.

The vitrine alone creates an interesting space, but together they create a modular system were each model can be placed horizontal as well as vertical.
This enables an easy arrangement for any available space. 

Closed and open spaces can easily be created by placing the modules as needed.  The transparency not only incorporates the Pop-up in its surroundings, it still lets it stand out due to the play of light and shadow. 

To visualize the modularity a 1:15 model was created with individual modules to interact  and see how easy completely different retail spaces can be created. 
Different heights of the modules are easy to achieve by removing the upper third.

As seen in the 1:1 model products can easily be illuminated with the led's.
The prototype shows how much of photo location Les Vitrines is.
The Vitrines is at is highes 2,4m tall, 80cm wide and 40cm deep.