SINNTAL SQUARE
Located on the River Sinn in Hesse, blends distinctive Bautenhaus architecture with thoughtful design to create a welcoming ambiance. The mall fosters community by offering a relaxing and inclusive space for all visitors.
The square is an archetypal shape that lends itself well to the expression of a contemporary concept.
The architectural shape of the building is that of a square, which inspired the simple yet strong and easily pronounced name Sinntal Square. The mall's design, created in collaboration with Emely Oehmen, features a striking contemporary logo. The double L shape in the logo represents both the outbreakers of the square shape of the building and the break with the traditional ways of the region, which will bring a new perspective to The Sinntal.
At Sinntal Square, a diverse array of activities is available, encompassing nourishing cosmetics, new haircuts, radiant white smiles, and artistic nail design. Additionally, the range extends to varied yoga, fragrant flowers, invigorating physiotherapy, world jumping, and sweeping eyelashes.
The design of the florist, LUs Garden, located within the mall, exemplifies the uniformity of the company's branding across the entire mall. The design is characterised by a minimalist approach, utilising simple shapes and a limited colour palette to convey a sense of cohesion. The use of colour and slogan differentiation allows for individual businesses to stand out while still maintaining a unified aesthetic.
Logo Design:
Felix Oehmen, Emely Oehmen
Photography/ Video:
Felix Oehmen, Tobias Lelie
2023/2024